The minimalist luxury lifestyle brand Blvck Paris wants you to embrace your dark side. In 2017, web designer and entrepreneur Julian O’hayon started the Blvck Paris brand. Throughout his many projects designing websites for clients, he focused his aesthetic on minimalist and functional design. The style became his signature and later inspired him to build his fashion and lifestyle brand based on this aesthetic.
O’hayon would also celebrate his approach to a monochrome chic lifestyle on his Instagram account @anckor. Obsessed with the color black, he explains how he would exemplify his aesthetic by ‘blvcking out’ everyday items in the images of his posts. Each post is striking in its confident darkness, from bold and black Teslas to shaded-in McDonald’s meals. After his Instagram channel went viral on social media, O’hayon began to amass a large and passionate following of fans who were also infatuated with the color black and the effortless cool of the monochromatic, minimalist lifestyle.
O’hayon translated the essence of his minimalist aesthetic into his uber-chic streetwear and lifestyle brand, Blvck Paris. As a designer lifestyle brand for both men and women, Blvck Paris reinvents the meaning of streetwear with its quiet sophistication, luxurious feel and high-quality materials.
And now you too can take home a piece of minimalist luxury with Blvck Paris. Here are the top 6 things you need to master the black monochrome lifestyle and live life in….black.